True Choice Coverage Privacy Policy
This Privacy Policy explains how TCC collects, uses, and protects your information.
4.1 Information we collect
We may collect:
- Contact information: name, phone number, email, mailing address
- Insurance-related information: details relevant to eligibility, quotes, and enrollment (health, dental, vision, life, ancillary), as provided by you
- Communication preferences: how you wish to be contacted and for what topics
- Website usage data: IP address, cookies, device and browser data, pages visited, and similar analytics (where permitted by law)
4.2 How we use your information
We use your information to:
- Provide quotes, plan comparisons, enrollment support, and customer service
- Communicate with you by phone, SMS (text message), email, and AI-assisted communication systems regarding your inquiry, application, or policy
- Send important updates, including policy information and payment reminders
- Improve and personalize our services and communication systems, including the use of automated or AI-assisted tools
- Comply with legal, regulatory, and carrier requirements
4.3 SMS, Call, and AI Communications & Consent
By providing your phone number and opting in, you consent to receive communications from TrueChoice Coverage via:
- Phone calls (including calls placed using automated or AI-assisted systems where permitted by law)
- SMS (text messages)
- Email communications
- These communications may include:
- Quote follow-ups
- Application and policy updates
- Payment reminders
- Customer support and servicing communications
- Message frequency may vary. Message and data rates may apply.
You may opt out at any time:
- SMS: Reply STOP to unsubscribe or HELP for assistance
- Calls: Request to be placed on our Do Not Call list
- Consent to receive communications is not a condition of purchase.
We only contact individuals who have provided prior express consent, or where otherwise permitted by applicable law.
4.4 How we share information
We may share your information only as needed to provide the services you request, such as with insurance carriers, enrollment platforms, and vetted service providers (e.g., customer support, compliance vendors, or technology providers supporting our operations). We do not sell your personal information.
Critical mobile/SMS compliance notice:
- No mobile information will be shared with third parties or affiliates for marketing/promotional purposes
- Text messaging opt-in data and consent will not be shared with any third parties, except for aggregators and vendors that provide messaging services on our behalf
- All categories above exclude SMS opt-in data and consent
4.5 Your choices and rights
You may:
- Request access, correction, or deletion of your personal information (subject to legal, regulatory, and contractual retention requirements)
- Opt out of marketing communications at any time
- Opt out of SMS by replying STOP
- Request to be added to our internal Do Not Call list
4.6 Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect your information. However, no system can be guaranteed to be 100% secure.
4.7 Retention
We retain information as long as necessary to provide services, meet legal and regulatory obligations, resolve disputes, and enforce agreements.
4.8 Children
Our services are intended for adults. We do not knowingly collect information from minors under 18.
4.9 Updates
We may update this policy periodically. Changes will be posted on this page with a revised effective date.
4.10 Contact
Privacy questions: customerservice@truechoicecoverage.com